Jupiter, a decentralized trading platform on Solana, has announced plans to launch its own stablecoin in partnership with Athena Labs.
The new token, called JupUSD, is scheduled to go live in the middle of the fourth quarter of 2025. x Post Wednesday, JupUSD will be integrated into all Jupyter products, serving as collateral on its perpetual futures exchange, a liquidity asset in Jupyter’s loan pool, and a trading pair.
According to Jupiter, the stablecoin will be 100% collateralized by Athena Labs’ USDTB, a dollar-pegged token backed by short-term U.S. Treasury assets. Over time, USDE, Athena’s synthetic dollar, will be added as collateral to optimize yield rates.
The project is being built in collaboration with Athena Labs, the issuer behind the stablecoins USDE and USDTB. According According to DefiLlama, the market capitalization of the tokens at the time of writing is $14.8 billion and $1.8 billion respectively.
athena labs Confirmed In an X post on Wednesday the partnership said the token is being built on its white-label stablecoin-as-a-service stack – a framework that allows branded stablecoin issuances using Athena’s infrastructure and collateral management.
According to Athena, JupUSD will serve as the primary collateral on Jupiter Purps, with approximately $750 million in existing stablecoins held in the platform’s liquidity pool to be gradually replaced by JupUSD.
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The rise of white label stable coins
As the stablecoin market moves forward $300 billion in market cap Due to clearer regulation and increasing acceptance, many types of stable coins are emerging, especially in the US and Europe.
On Thursday, SUI Group announced plans to launch SuiUSDE and USDI, the first native stablecoins on the Sui blockchain, in partnership with Athena Labs and the Sui Foundation.
Based on Athena’s white-label stablecoin infrastructure, USDI will be fully backed by tokenized BlackRock’s BUIDL fund shares. Additionally, suiUSDe will serve as a synthetic dollar using a delta-neutral hedging strategy.
The US state of North Dakota announced plans to launch its own US dollar-backed stablecoin, Roughrider Coin, in partnership with fintech company Fiserv. The project is based on Fiserv’s white-label stablecoin initiative banksIntroduced in June 2025.
With Athena and Fiserv, a growing number of companies now enable businesses to issue their own stablecoins without having to obtain separate licenses or develop custom infrastructure. Companies offering infrastructure for white label stablecoins include a startup called Bastion and global payments company Stripe.
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