The Google Crypto-assets (MICA) structure will begin to implement strict advertising policies for cryptocurrency services in Europe under markets, the company recently said in a policy update.
This step can be a “double -edged sword” for regulation that can prevent the initial coin (ICO) fraud, but according to legal advisors, further enforce the enforcement gaps.
From April 23, Cryptocurrency Exchange and Crypto Wallet Advertisement in Europe should be licensed under Europe’s asbestos structure or under Crypto Asset Service Provider (CASP) Regulation.
Crypto advertisers on Google must follow “local legal requirements”, which will have to include “Certified by national level restrictions or requirements” and “certified by Google”, according to the Google Policy on 24 March Announcement,
New advertising policy Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Nethlands, Poland, Poland, Romania, Romania, Romania, Romania, Romania, Romania, Romania, Romania, Romania, Romania, Romania, Romania, Romania, Romania, Romania, Romania, furious.
Added Google’s policy update.
The policy shift follows the implementation of the Mica Framework in December 2024, which introduced the first comprehensive regulatory structure for digital assets in the European Union.
Connected: EU MICA Rules Pose for ‘System’ Banking Risk StableCoins – Tether CEO
Google’s policy seen as a two -edged sword
According to Honorable NG, Chief Legal Officer of Google’s new Crypto Advertising Requirements, Honorable NG, Crypto offers a “double -edged sword” for regulation.
“On the one hand, they filter irregular actors to increase investor protection,” they told cointelegraph.
He said, “Micah Framework’s strict AML/CFT and transparency requirements create a safe ecosystem, which reduces scams such as ICO frauds that distress the industry before 201023,” he said.
However, NG warned that the policy could be “highly restrictive” without flexible implementation, especially since the courts vary during the transition period for national licensing.
Since Google’s transition period for national license varies by the country, it can create “temporary intervals”, and even large challenges around compliance costs, NG said:
“Small exchange -dread can struggle with bureaucracy of MICA’s capital requirements (15,000–150,000 euros) or bureaucratic barriers of dual certification (both Google and local regulators). These measures are a pure positive for belief, but need flexibility to avoid stifting innovation.”
Connected: Most European Union banks fail to meet the growing crypto investor’s demand – survey
Those who monitor other industries do not see it as a fundamental change for Google or investors conservation.
According to the general lawyer of the layer -3 decentralized blockchain network orbes, the update can be more oriented to the security of liabilities than protecting themselves than protecting themselves.
“Any influence of this change in Google’s policy is below the rules itself. If asbestos or CASP registration becomes cumbersome, expensive and accessible only for big players, then the younger players will be very difficult to compete in these courts.”
https://www.youtube.com/watch?v=sumysrjvzm
magazine: How are the crypto laws changing worldwide in 2025
