BitDeer Technologies Group (BTDR), a Bitcoin mining and infrastructure company, is ramping up its self-mining operations amid weak demand for mining rigs – reflecting how some hardware makers are shifting strategies to remain competitive during the current Bitcoin bull market.
According to Bloomberg on October 9 reportBitdeer is accelerating its pivot toward mining Bitcoin (BTC) on its own equipment, effectively competing with the same customers who buy its rigs.
The report cites Bitdeer’s latest filing, which showed a large year-on-year expansion in its mining capacity in August and its goal of becoming one of the top five Bitcoin miners in the world.
BitDeer appears to be getting closer to that goal. According to industry data, the company mined 375 BTC in August and ranked sixth globally behind MARA Holdings (MARA), IREN (IREN), Cango (CANG), Cleanspark (CLSK) and Riot Platform (RIOT).
Industry publication The Miner Mag recently observed a widespread trend among hardware manufacturers looking to compensate for lower rig sales by monetizing their mining capacity. Both Canaan and Bitdir were cited as examples, with Bitdir almost tripling its proprietary hashrate to 22.5 exahash per second between December 2024 and July 2025.
“In both cases, surplus inventory that was once shipped to customers is now being deployed in-house,” The Miner Mag. wrote in his Miner’s Weekly newsletter on 4 September.
Wolfie Zhao, an analyst at The Miner Mag, told Bloomberg he expects “large miners to remain cautious on fleet expansion in the near future.”
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Bitcoin miners continue to diversify even as BTC price hits new all-time high
As Bitcoin continues its record-breaking bull run, recently surpassing $126,000, mining economics have become increasingly challenging, especially following the 2024 halving that halved block rewards.
In response, many mining companies are diversifying their business models, deploying hardware for new workloads such as artificial intelligence and data center infrastructure. Recent examples include Hive Digital, IREN, and Terawolf, which have expanded into AI hosting or high-performance computing services.
Meanwhile, Bitcoin’s network difficulty – a measure of how difficult it is to mine new blocks – continues to climb to fresh all-time highs, extending a long-term trend that has tightened margins and operating conditions for major miners.
As demand for AI compute grows and major tech companies promise hundreds of billions of dollars in new data center investments, miners are finding new opportunities by reusing or upgrading existing facilities to serve that market.
As Cointelegraph explained, some miners are also leasing excess capacity to AI companies, creating a more stable revenue stream during periods of crypto price volatility.
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