Santosh Iyer, Managing Director and CEO, Mercedes-Benz India, launched the EQS SUV ‘Celebration Edition’ priced at ₹1.34 crore (5-seater) (left) and the Mercedes-Maybach GLS ‘Celebration Edition’ priced at ₹4.10 crore. | Photo Credit: Special Arrangement
At the entry level of the luxury car market in India, even with intense competition from non-luxury brands in the sub-Rs 50 lakh segment, Mercedes-Benz India has decided to focus on value over volume and focus on the top end of the luxury car segment, where margins are better.
In 2025, the company reported a 3% decline in volumes by selling 19,007 units compared to 19,565 units sold in 2024.
2025 volumes were supported by 11% growth in the top end vehicle (TEV) segment, 12% growth in battery electric vehicles (BEV), and the company saw its ‘best year ever’ in terms of revenue.
The AMG portfolio grew by 34% due to demand for the AMG G63, AMG CLE53 and AMG GLC43.
Mercedes-Benz BEVs now comprise 20% of all top-end Mercedes-Benz sold in India. The company said that 70% of all Mercedes-BEVs sold in 2025 were priced between ₹1.25 crore to ₹3.10 crore, establishing a strong customer preference for top-end BEVs in the luxury segment.
Santosh Iyer, Managing Director and CEO, Mercedes-Benz India, said, “We have delivered another best-ever year in terms of revenue growth, buoyed by high affinity among discerning customers, reflected in strong growth in the TEV segment as well as top-end BEVs.
“Our strategy of focusing on ‘value over quantity’ and offering high product content puts the customer experience at the core, while ensuring customers continue to enjoy a feature-rich product and maintain high residual value for their Mercedes-Benz,” he said.
“2026 will be an action-packed year with the launch of 12 new products, expansion of our local production portfolio, the launch of MB.Charge Public, expansion into new markets and investment in upgrading our entire network,” he said.
Mercedes-Benz India started 2026 with the launch of the Mercedes-Maybach GLS ‘Celebration Edition’, priced at ₹4.10 crore.
It has also launched the EQS SUV ‘Celebration Edition’ at a starting price of Rs. Rs 1.34 crore (5-seater) and Rs 1.48 crore (7-seater).
The company has also released ‘MB’. ‘Charge Public’ is one of the largest and most established public charging networks present in 37 countries.
It provides customers with a complete end-to-end integration flow from finding charging points to payment processing in a single ecosystem.
The service will be available to all existing Mercedes-Benz BEV customers at more than 9,000 DC charging points at no additional cost.
The carmaker on Wednesday (January 14) launched its first ‘Sustainability Compendium Report 2026’, which highlights the company’s diverse corporate citizenship that positively impacts people’s lives.
The company has announced the start of local production of the Mercedes-Maybach GLS, which will bring the price of the SUV down to ₹2.75 crore.
This marks a significant milestone in the brand’s manufacturing capabilities in India, making India the first market outside the US to produce the ultra-luxury Mercedes-Maybach GLS locally.
The CEO said, “India now ranks among the top 5 global markets for Mercedes-Maybach, underscoring our strong focus on top-end vehicles, making us one of the most desirable luxury automotive brands. Local production will further enhance the appeal of the vehicle, replicating our world-class manufacturing capability and agility, meeting the desires of the most demanding customers for such exclusive top-end vehicles.”
Mercedes-Benz India said that in 2026 it will expand its presence with 15 new luxury touchpoints in 3 new markets, and enhance 15 existing touchpoints as per the new architecture standards.
published – January 14, 2026 03:08 PM IST