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The Global Consultancy firm PWC has suggested outline for Indian businesses (investment, diversity, expressing, aware, aware, being aware) for navigating business uncertainties after a decision by the US administration to implement mutual tariffs.
Since the United States (US) presidential elections in November 2024, there has been a significant change in global trade dynamics. The Donald Trump administration has already implemented several tariff measures affecting major economies. The mutual tariff, which will affect India, is going to be effective on 2 April.
According to PWC report, Indian businesses need to develop a long -term flexibility strategy, developing US trade policies, including tariff realization and other measures.
The idea structure provides a structured approach to navigate business uncertainties and take advantage of emerging opportunities, it said.
Under the investment structure, PWC suggested that businesses should invest money for technology upgradation and AI-powered supply chain solutions.
To reduce risks from trade restrictions, PWC suggested a ‘diversity’ strategy to detect new export markets and reduce dependence on a single source of raw materials or single suppliers.
Identification of alternative markets can help businesses reduce losses from American tariff hike. This suggested ensuring several points of procurement of raw materials and components from many countries, ensuring flexibility against geo -political disruption with many markets.
The PWC also suggested that the industry should ‘express’ its concern for the government immediately and propose actionable measures such as tariff relief, business deals or sector-specific incentives.
Under the ‘Stay Aware’ framework, the PWC suggested that the domestic industry must adapt dynamic strategies to ensure minimal negative effects and to tap in opportunities created.
Published – April 01, 2025 05:47 pm IST
